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The Power Of BrandingTuesday, July 19, 2011 @ 4:03PMIts the ultimate economic moat, and we look at the approaches and effects of good and bad branding.

Turn an Old Computer into a Networked Backup, Streaming, or Torrenting Machine with FreeNAS [Video]Tuesday, July 19, 2011 @ 3:32PM# howto At its most basic, Network attached storage, or NAS, is a great way to share files on your local network. But it's also a perfect solution for backing up your computers, streaming media across your home network, or even torrenting files to a central server. If you have an aging computer lying around, you can turn it into a NAS for for free with the open-source FreeNAS operating system ...

Adobe Gets Bonus with EchoSign--a Patent LawsuitTuesday, July 19, 2011 @ 2:21PMRPost has filed a patent infringement lawsuit against Adobe and EchoSign, as well as rival DocuSign, alleging that the digital signature technologies used violate patents it holds.

Being Cheap Can Be Costly for Data BackupsTuesday, July 19, 2011 @ 1:23PMDo you back up your data? Nearly half of small businesses have learned the hard way why regular data backups are crucial, yet many still fail to backup critical data, or they cut corners to save a buck and find out it can be much more expensive to be cheap.

Are Kindle textbook rentals a real deal?Tuesday, July 19, 2011 @ 1:13PMPending college students everywhere smiled (and former students grumbled) at the news that Amazon will offer electronic textbook rentals at significant discounts. But are Amazon e-textbooks really that much of a deal?

EcoModo - The Best of Treehugger [Green]Tuesday, July 19, 2011 @ 12:47PM# green This week on TreeHugger, a badass PC made from Legos, a flatpack house built for $720, furniture for the minimalist geek, solar cells that can be printed on paper or fabric, and more! More »

Amazon Announces "Kindle Textbook Rental"Tuesday, July 19, 2011 @ 9:35AMAmazon is looking to give students' wallets a bit of relief by introducing Kindle Textbook Rental, which offers tens of thousands of textbooks from well-known textbook publishers like Elsevier, Taylor & Francis and John Wiley & Sons

What high-tech stuff do students need?Tuesday, July 19, 2011 @ 9:24AMNEW YORK #8212; Electronics have become necessities for students heading to college, but it's easy to spend too much or buy overly elaborate or redundant gadgets. And some that used to be essential aren't needed anymore. Here's what to shell out for and how to save on electronics for your student:

LulzSec livetweets attack on Rupert Murdoch's news empireMonday, July 18, 2011 @ 6:09PMMischievous hacker group LulzSec on Monday repeatedly attacked websites belonging to international media conglomerate News Corporation, calling it "Murdoch Meltdown Monday."